The Oscars are introducing a new awards category for outstanding achievement in popular film.
It’s among three changes approved on Tuesday by the Academy’s board of governors.
It means films which are popular with the public but not with critics could be much more likely to be recognised.
Superhero films such as Black Panther are among those which could now stand a much better chance of being recognised during awards season.
It is unclear, however, whether the change will come into effect in time for the next Oscars ceremony in February.
In a message to its member the Academy said eligibility requirements for the new category and other key details would be “forthcoming”.
In previous years, films which have done well at the box office – including Mamma Mia, Avatar and the Mission Impossible franchise – have been snubbed by the Oscars.
An outstanding popular film category may also go some way to allay criticism that many of the films acknowledged by the Oscars are “increasingly irrelevant” and do not reflect what the viewing public want to watch.
The Academy’s board of governors has also set an earlier date for the 2020 Oscars ceremony and will shorten the telecast to three hours in an attempt to make the ceremony “more accessible for our viewers worldwide”.
In order to fit in all 24 award categories, some will be presented during commercial breaks with the winning moments edited and aired later in the broadcast.