Cambridge Analytica: PM quizzed over Conservative links

Theresa May

Theresa May has been challenged to explain alleged Tory links to firms at the centre of a dispute over the harvesting and use of personal data.

The SNP’s Ian Blackford said SCL, the parent company of Cambridge Analytica, has been run by a chairman of Oxford Conservative Association.

He also claimed its founding chairman was a former Tory MP and a director had donated over £700,000 to the party.

The PM said she was not aware of any government contracts with the firms.

But her spokesman later confirmed the Conservatives had held “initial discussions with Cambridge Analytica in the past, but no action was taken”.

Political consulting firm Cambridge Analytica is facing questions over whether it used the personal data of millions of Facebook users to sway the outcome of the US 2016 presidential election and the UK Brexit referendum.

The company has suspended its CEO, Alexander Nix, who was filmed as part of a Channel 4 investigation giving examples of how the firm could swing elections around the world with underhand tactics such as smear campaigns and honey traps.

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Ian Blackford demanded to know Tory connections to Cambridge Analytica and its parent firm

Mr Blackford, the SNP’s Westminster leader, raised the issue at Prime Minister’s Questions saying links between the Conservative Party and SCL – Strategic Communications Laboratories – the parent company of Cambridge Analytica, “go on and on”.

He told MPs SCL “has been run by a chairman of Oxford Conservative Association”, and added: “It’s founding chairman was a former Conservative MP – a director appears to have donated over £700,00 to the Tory party.

“A former Conservative party treasurer is a shareholder. We know about the links to the Conservative party – they go on and on.”

He asked Theresa May to confirm to the Commons “your government’s connections to the company”.

The PM replied that allegations concerning the two firms were “clearly very concerning”.

“As far as I’m aware, the government has no current contracts with Cambridge Analytica or with the SCL group,” she said.

“It’s absolutely right that they are properly investigated and the information commissioner is doing exactly that.

“People need to have confidence in how their personal data is being used. I would expect Facebook, Cambridge Analytica and all organisations involved to comply fully with the investigation that’s taking place.”

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Cambridge Analytica’s CEO has been suspended after he was filmed giving examples of how the firm could swing elections

She added that a bill is being brought forward on data protection that will give tougher powers to the Information Commissioner’s Office – which scrutinises the use of the public’s private data for political purposes – to ensure organisations comply.

Cambridge Analytica, along with Facebook, is under scrutiny following claims by a whistleblower, Christopher Wylie, who worked with Cambridge Analytica, a London -based firm.

He alleges it amassed large amounts of data through a personality quiz on Facebook called This is Your Digital Life.

He claims that 270,000 people took the quiz, but the data of some 50 million users, mainly in the US, was harvested without their explicit consent via their friend networks.

Mr Wylie says that data was sold to Cambridge Analytica, which then used it to psychologically profile people and deliver pro-Trump material to them, with a view to influencing the outcome of the 2016 presidential election.

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