'You've got to make tough decisions, but in partnership'

Cadbury’s is a British chocolate firm founded two centuries ago by a Quaker, John Cadbury, who was famous for his kindness to his worker. When Mondelez took over the firm, it had to make mass redundancies to keep it in business. How do you do that without ruining the company’s reputation? The job fell to Glenn Caton, Mondelez’s President for Northern Europe.

Video journalist: Jeremy Howell

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